Wooster, OH—The Buckeye Book Fair has successfully completed a transformative capacity-building project, made possible through public funding from the Ohio Arts Council (OAC). With the guidance of seasoned marketing consultant Lorraine P. Kessler, the initiative strengthened the organization’s strategic marketing efforts, enhanced internal cohesion, and provided a roadmap for long-term growth.
The grant-supported project focused on immediate marketing improvements while laying the foundation for sustainability. The $1,500 award facilitated expert consultation and compensated professional artists contributing to the development of fresh promotional materials. Kessler, whose career spans over 40 years in brand strategy and marketing communication, brought a structured, insightful approach that challenged the organization to reflect on its values, mission, and operational strengths.
Through in-depth collaboration with staff, interns, and volunteers, Kessler introduced new marketing strategies aimed at expanding Buckeye Book Fair’s visibility and audience reach. Her recommendations included digital brochure development, website refinement, social media revamping, pre-event registration promotion, and strategic advertising improvements. She also spearheaded a brainstorming session with local artists, ensuring the visual identity of the organization better aligns with its mission.
The Buckeye Book Fair team embraced the process, realizing the need for a broader perspective on positioning and outreach. “It wasn’t just about improving our marketing materials—it was about understanding who we are as an organization,” said Executive Director Kimberly Jarvis. This shift in mindset has led to deeper strategic alignment and a clearer articulation of the organization’s goals.
The project culminated in a comprehensive marketing strategy, presented to the organization’s Marketing and Publicity Committee this May. Implementation is already underway, with new partnerships forming and outreach expanding beyond Buckeye Book Fair’s traditional footprint in Wayne, Holmes, and Ashland Counties.
One of the most encouraging outcomes has been the increased confidence among team members. Volunteers, board members, and staff alike have expressed a stronger understanding of the organization’s purpose. “I feel like I learned something new,” shared Jarrod Hartzler, the board vice president, after a session on brand positioning.
Additionally, engagement with professional artists from Innis Maggiore in Canton, Ohio has reinforced the cultural relevance of the Buckeye Book Fair. “This is a great organization,” remarked one participating artist, underscoring the growing support from creative and business communities.
Thanks to the support from the Ohio Arts Council, Buckeye Book Fair now has the tools to tell its story more effectively, attract the right partners, and achieve long-term sustainability. “We’ve built something lasting,” Jarvis added. “Now we’re better equipped to share it with the world.”
For more information about the Buckeye Book Fair and upcoming events, visit http://www.BuckeyeBookFair.org.
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